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Management, Staff and Board
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CHERYL L. HOFFMAN
Ms. Hoffman is the Founder and Managing Partner of Brownfields Capital Group. In addition, she serves on the Board of Directors of Brownfields Capital Group. She developed and patented an innovative transactional process and financial instrument (the Brownfields Value Contract, "BVC"). Investors in the BVC (a bond-like financial instrument) are protected from exposure to environmental liability and user/borrowers (developers, property owners, equity investors, agents and governmental agencies) make higher returns with lower risk than other typical real estate financing. Cheryl’s patented invention creates a special purpose finance company (or “bank”) for redevelopment of brownfield properties, alternative energy; work force housing and beyond. She founded Brownfields Capital in 2001.
Ms. Hoffman began her career in 1982 as a Senior Associate for the accounting firm of Ernst & Whinney and became a Certified Public Accountant in 1984. She managed financial joint ventures with developer partners in large-scale land development projects throughout California for the Home Capital Development Group (a subsidiary of Home Fed) from 1984-1986. In 1986 she moved back to Colorado and became Vice President of finance for a Denver homebuilder. From 1987 to 1988 Ms. Hoffman served as an asset manager in Frederick Ross Special Projects Group. There she developed turnaround strategies for portfolios of troubled equity real estate and receivership. In 1989, Hoffman became director of pension accounts for Equitable Real Estate Investment Management. In this position she managed all portfolio issues for four pension fund clients with a combined portfolio value of $250 million. She left Equitable and founded Palladium Incorporated in December of 1993. Ms. Hoffman has personally assisted in raising debt and equity for over $500 million of real estate transactions since founding Palladium and she developed the patent for Brownfields Capital while continuing Palladium's business through March of 2001.
Ms. Hoffman attended Colorado State University where she received her Bachelor of Science in Business, Real Estate and Finance, and was awarded a second undergraduate degree in Accounting from the University of Colorado. Ms. Hoffman is also licensed as a real estate broker in Colorado.
LEE R. JAMES, CPA, CMC, CBI
Lee James is a Managing Partner of Brownfields Capital Group with over 30 years of business experience. Previously Mr. James was in private practice for over 12 years providing consulting and training services "Dedicated to Improving Your Bottom Line and Maximizing Company Value", eleven years of professional experience with an international engineering and consulting firm providing business and financial services on a day-to-day basis throughout the U.S., two years as the Chief Financial Officer for an entrepreneurial firm as well as nine years for Ernst & Whinney (now Ernst & Young). Mr. James is seasoned business expert in addressing the challenges of fulfilling project technical aspects as well as balancing schedule and budget issues. Business management, operational processes, financial systems, strategic planning, benchmarking and ownership transfer assignments are areas of expertise. Lee has also worked with investment-banking firms and has successfully negotiated the purchase and sale of several businesses.
Mr. James has been active in multiple professional societies throughout his career. He is a member of multiple state and national professional societies, including: the American Institute of CPA’s and the Colorado Society of CPA’s, the Institute of Management Consultants, the International Business Brokers Association, and the ASFE (professional Firms Practicing in the Geosciences). He is the past chairman of the Business and Professional Practices Committee for the ASFE, former Treasurer of the Institute for Professional Practice and currently serves on the Board of Directors of various engineering-consulting firms. Mr. James is often a speaker on management issues at local and national conferences and author articles for professional journals.
Mr. James has his Bachelor of Arts degree in accounting from the University of Northern Iowa and significant annual continuing education; including Harvard Business School’s "Delivering Information Services". Lee has also held several security clearances throughout his professional career.
MARK A. GORHAM
Mark Gorham is a Managing Partner at Brownfields Capital Group with extensive general management experience in international and global business. Mr. Gorham has a proven ability to oversee and collaborate with international teams to develop products and get them to market through strategic and operational management of production, marketing, sales and service. He is a strong leader with experience building and motivating management teams, developing key talent, establishing lines of communication, aligning personal and company goals, and driving organizational change. He is a value chain architect and improvement specialist, driving efficiencies across organizations, including Six Sigma and ISO 9000 programs to achieve quality, knowledge transfer and cost improvement goals. Mr. Gorham has extensive experience and success as a sales strategist and hands-on relationship manager with major customers, vendors and partners across four continents.
Mr. Gorham began his career trading Eurodollars and Euro Currencies for Allied Bank International in New York City. He moved into Information Technology, and spent 25 years in IT at Digital Equipment Corporation, Compaq Computer Corporation, and Hewlett Packard where he held a number of senior management jobs in Engineering, Services, and Product Management. He led engineering, services and sales support teams in the US, Europe, and Asia, and spent significant time with major international customers in the financial services, government, telecomm, and health care segments closing business, delivering projects, and providing strategic direction for customer IT strategies.
Mr. Gorham then worked for 4 years as President of Global Portfolio Advisors, an international firm offering back office financial services for retail wealth management companies. In addition to working strategy and improving operations in the European and Japan subsidiaries, Mark worked to open new subsidiaries in India and China, selling the strategy to regulators, banks, fund companies, and distributor networks, and setting up offices in Mumbai and Beijing. Mr. Gorham also served on the Board of Directors for Global Portfolio Advisors.
Most recently Mr. Gorham was acting CEO for Flowise Energy Management. Mr. Gorham tightened the value proposition, reshaped the business model, improved the marketing collateral, and developed an investor package to raise capital.
Mr. Gorham has a degree in Theoretical Mathematics from Bates College in Lewiston Maine, and a Masters in Business Administration from the Harvard Business School in Boston, Massachusetts.
ROSS CARPENTER, LEED AP
Ross Carpenter is a Director of Brownfields Capital with responsibility for first contact with developers, project analysis, and due diligence.
During his tenure at Colorado State University, Mr. Carpenter was a member of multiple student organizations including the Finance and Real Estate clubs. He was also selected to be a member of the prestigious Summit Student Investment fund and served as president for one semester. The fund is run by a select group of students that manage an equity portfolio for the University in excess of $200,000. Mr. Carpenter also aided in representing the fund in multiple presentations, an international investing competition, as well as in raising capital contributions in the surrounding community.
Working as a Teaching Assistant for a senior level equity analysis class as well as a Real Estate finance class, Mr. Carpenter taught financial analysis and modeling using a variety of computer based programs. In early 2008, he founded Carpenter Consulting Group, LLC and began working with McWhinney Development. Working with municipalities, developers, and bankers, he was responsible for financial analysis and due diligence for several mixed-use projects in Colorado and California.
Mr. Carpenter Graduated from the Colorado State University Honors Program with a Bachelor of Science in Business Administration with a concentration in Finance as well as a minor degree in Economics. In addition to being a licensed real estate broker in the state of Colorado, he is also a LEED© Accredited Professional.
JENNIFER KREINBRINK, LEED AP
Jennifer Kreinbrink is a Senior Associate at Brownfield’s Capital with responsibility for first contact with developers, project analysis, and due diligence.
Jennifer graduated with a Master’s degree in Real Estate and Construction Management from the University of Denver. In her degree, Jennifer studied Real Estate Finance, Appraisal, Taxation, Real Estate Securities and Syndication, Argus, Development Feasibility, Residential and Commercial Construction, and Real Estate Capital Markets. While at DU she served as the Vice President of External Affairs in the Real Estate Club and also worked as a Graduate Research Assistant for Dr. Glenn Mueller.
Before attending graduate school, Jennifer received a Bachelor’s degree in Mechanical Engineering from the Ohio State University and worked as a design engineer for Toyota at their North American R&D facility in Michigan for five years. At Toyota, Jennifer worked on the body shell design teams for the 2003 Sienna, 2007 Tundra, 2009 Venza, and the 2010 Tundra.
Jennifer has her Colorado real estate broker’s license and works as a leasing agent for Orion Real Estate Services. She also owns and manages Orion Property Management, LLC. In addition, Jennifer is a LEED© Accredited Professional.
DANIEL P. HARRISON
Danny Harrison is a Senior Associate at Brownfields Capital Group with an investment banking background. Over the past 1.5 years, Mr. Harrison worked for Trinity Capital Services, a boutique investment bank, along with providing financial consulting services to numerous clients. Mr. Harrison assisted Trinity and other clients in the development of financial models and business plans, completion of historical financial statement analysis, and preparation of business valuations, as well as conducting industry research and trend analysis. He contributed to multiple series A fundraises, M&A transactions, and helped develop corporate strategies. Mr. Harrison also competed and holds multiple FINRA licenses such as: General Securities Principle (Series 7), General Securities Principle (Series 24), and Financial and Operation Principle (Series 27).
Before joining Trinity Capital Services, Mr. Harrison achieved his MBA with an emphasis as a financial analyst at the University of Colorado. Prior to his MBA, Mr. Harrison held the position of loan facilitator with Apollo Financial Services in Greenwood Village, Colo. There, he structured, approved and managed loans through the closing process, and developed and implemented a business plan to position the company to survive in a shrinking market while gaining competitive advantage for the long.
SUSAN OSTHOFF
Ms. Osthoff is a Director at Brownfields Capital. Susan is responsible for all administrative functions for the corporate office and Executive Assistant to the management team.
Susan has more than 25 years of marketing, client sales and client service with Continental Airlines. During her tenure at Continental, Ms. Osthoff had revenue responsibility for many top Colorado corporate clients and was successful in achieving 112% of Continental’s sales objectives.
Susan was awarded 2006 “Direct Member of the Year” by the Rocky Mountain Business Travel Association. She was nominated and selected by her peers for her outstanding chairmanship of the Philanthropy Committee, which resulted in generating $13,000 for RMBTA on behalf of their chosen charity.
Susan is an important part of the company’s communication with clients, vendors and key relationships. In addition to the general administrative functions, she assists with certain aspects of human resources and accounting support.
EAMON MOYNIHAN
Mr. Moynihan is a Consultant to Brownfields Capital, where he focuses on business development as well as assistance with research and marketing. He has been working for the firm since 2009. Eamon has extensive experience in government in New York City and State, where he held a number of positions related to information and public policy. He has also worked in the financial services industry.
Mr. Moynihan began his career in 1986 working on a U.S. Senate campaign in New York State, where he served as Deputy Press Secretary and Issues Adviser. Subsequently, he worked in City Hall as Deputy Press Secretary for the New York City Council President, where he had daily interaction with the print and television media. Other responsibilities included writing speeches and op-eds. In 1994, he became Assistant Finance Commissioner in New York City, where he continued to work with the media, while also helping to shape government policy. Notably he helped reform City policy as it related to real estate seized for non-payment of taxes. In 1996, Eamon became a consultant to the Vice Presidency for Environmentally Sustainable Development at the World Bank in Washington, D.C., where he contributed to a number of Bank publications and provided research assistance for major Bank conferences. From 1998 to 2001, he worked at Prudential Securities and NDB/Deutsche Bank as a broker and equity/stock options trader. In 2001, he returned to government as Deputy Secretary of State in New York State, where among other activities, he provided strategic advice on reforming New York State brownfields policy. On a voluntary basis, he also co-authored a number of policy op-eds for the Secretary of State as part of a gubernatorial run. Additionally, Mr. Moynihan recently founded The Cost of Living Project to focus on the need for regulatory reform in New York. With respect to this effort, he has written for publications such as the City Journal, among others.
Mr. Moynihan attended Columbia College in New York City, where he received a Bachelor of Arts degree. He also attended the School of International Affairs at Columbia University, where he received a degree in international finance.
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